WELCOME TO THE HAYMARKET HIVE

Saturday, June 18 - Wednesday, June 22, 2016 Haymarket Hive Cabana Directly in front of the Palais des Festivals
OPENING HOURS DAILY 9:30AM - 6:00PM

BUZZ-WORTHY CONTENT, NETWORKING AND NEED-TO-KNOW INSIGHT ALL IN ONE PLACE

LOCATION

In front of the Palais des Festivals red carpet

RELAX

Our complimentary water and chillax zone is so invigorating, you may find it hard to leave!

EXPLORE

Our daily content sessions, parties, and activities.

CONNECT

Via our free Wi-Fi and central location. The Haymarket Hive is THE perfect meeting spot during the festival.

MM&M @ CANNES LIONS HEALTH

Defining creativity in healthcare: Why it’s different in Brazil, India, and the U.S. Creativity in pharmaceutical marketing is often separated into two categories: countries similar to the U.S., which allows for DTC advertising, handle pharmaceutical marketing, and ways the rest of the world does it. Creative leaders from around the world will share insights about how they define creativity in different markets, and reveal tips and strategies they have learned from work produced in the U.S., Brazil, and India. Learn how patients in different markets respond to humor and storytelling. Speakers: Jaimy Lee, Executive Editor, Medical Marketing & Media (MM&M), Rob Rogers, Co-CEO Americas, Sudler and Hennessey

June 18 11:00AM-11:45AM Defining creativity in healthcare

Hosted by the MM&M editorial team and Huntsworth Health, our “Daily Digest” will provide you with a roundup of the days learning’s and key takeaways on trends, themes, ideas and discussions emerging from Lions Health. Join us in the Haymarket Hive cabana for this informal and informative session.Speaker: Elizabeth Egan, Executive Director, Global Digital Strategy & Innovation, AstraZeneca Content Moderator: Jaimy Lee, Executive Editor, Medical Marketing & Media (MM&M) Speakers: Neil Matheson, Global CEO, Huntsworth Health, Elizabeth Egan, Executive Director, Global Digital Strategy & Innovation, AstraZeneca Partner: Huntsworth Health

June 18 / 5:00PM - 5:30PM Lions Health Daily Digest

Mix and Mingle with MM&M, our partners and Lions Health attendees in this fun and informal setting in the Haymarket Cabana. Connect with new friends, cool out in our chillax zone, and enjoy free snacks and the occasional libation. Partners: Huntsworth Health, Guidemark Health

June 18 / 5:30PM - 6:30PM Lions Health Happy Hour

Moving Minds vs. Moving Pills: Will Pharma Embrace Unbranded Campaigns While many of their global counterparts have embraced unbranded disease-awareness campaigns, US Pharma remains to a large extent enamored with the branded campaign. MM&M surveyed a number of US-based director-level biopharma marketers to gauge their appetite for branded vs. unbranded messaging (i.e., how they are budgeting for, and their attitudes toward, each type). MM&M’s Marc Iskowitz gets reaction from two US marketers, one pharma and one agency, and poses a question that speaks to the ongoing debate about creativity vs. conservatism in pharma advertising, Will the urgent message of Cannes Lions Health 2015--that movement campaigns can move markets--resonate on the other side of the Atlantic? Content Speakers: Matt Brown, CEO Guidemark Health, Maria Verastegui, Senior Director, Creative, Acorda Therapeutics, Inc, Moderator: Marc Iskowitz, Editor in Chief, Medical Marketing & Media (MM&M) Partner: Guidemark Health

June 19 / 11:00AM – 11:45AM Moving Minds vs. Moving Pills

Hosted by the MM&M editorial team, our “Daily Digest” will provide you with a roundup of the days learning’s and key takeaways on trends, themes, ideas and discussions emerging from Lions Health. Join us in the Haymarket Hive cabana for this informal and informative session. Speakers: Marc Iskowitz, editor in chief, Medical Marketing & Media (MM&M), Stefani Klaskow, Head of Industry, Healthcare, Google, Stephanie Bova, Head of Europe and Canada and Head of Global Operations, Digital Accelerator, Takeda Pharmaceuticals International

June 19 / 5:00PM - 5:30PM Lions Health Daily Digest

MM&M Partners

PRWEEK @ CANNES LIONS CREATIVITY

Social commerce is revolutionizing business and revolutionizing the way brands interact with their stakeholders on the road to the point of sale. The ability to scale activations across multiple platforms, especially mobile, proves the value of social media and PR more than ever. But what place does creativity play in that matrix and how do brands connect the intelligence they gain from user data with clients’ needs? PRWeek has teamed up with Chinese digital and PR hot shop BlueFocus to convene a discussion about the power of social commerce – and how to be creative in that context. Session Speakers: Joey Bian 卞芊,Head of Ad Tech Strategy & Innovation Ching Law 罗征 , General Manager of Social & Performance Ads Department of Tencent, Holly Zheng 郑泓, CEO and President of BlueFocus International, IRIS XUAN 宣元, General Manager, SKII Greater China, P&G Moderator: Steve Barrett, Editorial Director, PRWeek Global at Haymarket Media

June 20 / 4:00PM - 4:45PM Unleashing the Power of Social Commerce

Who doesn’t love a good happy hour in the South of France! Join PRWeek, our partners and Lions Creativity attendees for our “Let’s go Bananas in the Cabana” happy hour. Enjoy fun banana drinks or gulp down some beer while mixing and mingling with the troublemakers of PR! Partners: Bluefocus, Kwittken, MSLGroup, Ogilvy Public Relations, Hill+Knowlton Strategies, Porter Novelli, Ribera y Rudea, Weber Shandwick

June 20 / 5:00PM - 6:00PM PRWeek Cabana Happy Hour

Complete Control Meets Mass Disruption – Welcome to Dis-Integrated Marketing Here’s the dirty little secret: Most brands’ marketing functions are woefully unprepared to integrate their PR, advertising and social channels - and avoid doing so at their peril. Effective messaging requires a seamless convergence of all lanes, and yet most companies are failing miserably. PRWeek and Kwittken have teamed up to discover how brands and agencies can disrupt marketing by providing integrated solutions across the value chain. From business and communication strategy to paid, owned and created media, this session will cover it all. Speaker: Tim Ellis, CMO, Activision Lars Silbauer, global head of social media, Lego, Summer Anne Burton, executive creative producer, BuzzFeed, Aaron Kwittken, global chairman & CEO, Kwittken, Matt Jarvis, chief strategy officer, 72andSunny Moderator: Steve Barrett, Editorial Director, PRWeek Global at Haymarket Media Partner: Kwittken

June 21 /11:00AM - 11:45AM Complete Control Meets Mass Disruption

Join Hill+Knowlton Strategies at the Haymarket Hive cabana, directly in front of the Palais steps, to wind down your first day at the Festival and get some insights from PR Lions Juror Erin Gentry ahead of the PR ceremony that night. We will also offer guests a preview of SherlockTM, our real-time influencer mapping tool, as well as cocktails and light fare. Speaker: Erin Gentry, EVP, Global Co-Lead of Client Services at Hill+Knowlton Strategies Partner: Hill+Knowlton Strategies

June 21 / 4:00PM - 5:00PM Refresh + Reload

Get into trouble, but in a good way, with PRWeek’s Red Mischief Party! RSVP, wear something red, and party your way into mischief! From wearing a daring red dress or suit, to understated red socks, bowties, or hats, to something devious like red underwear, the choice is yours! To request an invitation to this exclusive event, please email prweek.cannes@haymarket.com. Headline Partner: Ogilvy Public Relations, Porter Novelli Partners: Bluefocus, Kwittken, MSLGroup, Hill+Knowlton Strategies, Ribera y Rudea, Weber Shandwick

June 21 / 8:30PM - 11:00PM PRWeek Red Mischief Party

Join our morning run to get invigorated for the day! Leading the run will be IRONMAN Aaron R. Kwittken, Global Chairman & Chief Executive Officer of Kwittken. The starting point for the run will be in front of the Haymarket Cabana. Partners: Bluefocus, Kwittken, MSLGroup, Ogilvy Public Relations, Hill+Knowlton Strategies, Porter Novelli, Ribera y Rudea, Weber Shandwick

June 22 / 8:00AM Morning Fun Run with PRWeek!

Effective integrated communications is not a “bolt-on” to the conversation - it is at the core of the creative process in an age of convergence. If you strip away the traditional silos of advertising, media, PR, and digital, what is the core of great communications and how can marketers and agencies utilize creativity to produce great ideas that influence and engage fickle consumers? Does it matter whether PR or advertising leads? And can an idea be genuinely creative if it doesn’t result in increased sales or changes in behavior? Campaign & PRWeek team up with Ogilvy Public Relations to find out. Speakers: Jamshid Alamuti, Managing Director, Berlin School of Creative Leadership, Suzy Deering, CMO, eBay, Jennelle Tilling, Global Chief Marketing and Innovation officer, KFC, Stuart Smith, Global CEO, Ogilvy PR, Roel de Vries, Corporate Vice President, Global Head of Marketing, Communications and Brand Strategy, Nissan Motor Co., Moderator: Partner: Steve Barrett, Editorial Director, PRWeek Global at Haymarket Media Ogilvy Public Relations

June 22 / 10:00AM - 10:45AM Earned Influence and The Power of Integration

PRWeek Partners

DMN @ CANNES LIONS INNOVATION

Who owns mobile data - Advertisers? Agencies? Publishers? Walled garden platforms? Data intermediaries? Are brands and agencies successful in bridging the data chasms of a post-cookie world? Join Campaign, DMN, Medialets and a panel of senior level clients and experts from across the mobile ecosystem answer these questions and debate on the future of mobile data. Attendees will hear what solutions they need to implement today to win the data war of tomorrow. Speakers: Richy Glassberg, CEO, Medialets, Warren Tomlin, IBM, VP and Global Leader for Mobile. Louis Paskalis, SVP, Enterprise Media Planning, Investment and Measurement Executive, Bank of America, Brian Wieser, Sr. Analyst, Pivotal Research Group, Ross Sleight, Chief Strategy Officer, Somo Partner: Medialets

June 22 / 2:00 PM - 2:45 PM Mobile: Ways Brands & Agencies Can Win the Data War

DMN Partners

HAYMARKET HIVE SPEAKERS

With a MS degree in IMC from Northwestern University, Joey Bian is Head of Ad Tech Strategy & Innovation at JD.COM. He oversees marketing science initiatives for advertisers in the China digital marketing landscape that includes scientific media planning, attribution, predictive models and innovative data driven marketing products.

Joey Bian 卞芊

Head of Ad Tech Strategy & Innovation, JD.com

Ching Law 罗征 is the General Manager of Social & Performance Ads Department of Tencent. Ching manages and leads Tencent GDT. Prior to Tencent, Ching was with Google for eight years. He managed AdSense, Google Dictionary and other projects. Ching received his PhD in Computer Science from MIT.

Ching Law 罗征

General Manager of Social & Performance Ads Deptartment, Tencent

Iris Xuan 宣元,General Manager of SKII Greater China, a prestige skincare brand of Procter & Gamble. Another Billion$ brand under P&G portfolio. Iris is a real innovator of brand building, has tremendous experiences in bringing consumer insights into creative execution enabled by technology and then generating business success.

Iris Xuan 宣元

General Manager, SKII Greater China, P&G

Holly Zheng 郑泓, CEO and President of BlueFocus International, a wholly owned subsidiary of BlueFocus Communication Group, one of the largest marketing and communication company in Asia. Holly manages global businesses of BlueFocus outside Mainland China, overseeing entire company’s global strategy and investment, portfolio management and integration, business development, branding and revenue growth. BlueFocus was the agency partner of SKII – JD/Tencent Alliance program by connecting all the dots and brining the win-win results to all parties.

Holly Zheng 郑泓

CEO and President, BlueFocus International,

Elizabeth is responsible for the Global Digital Strategy & Innovation Groups of AstraZeneca. Prior to joining AstraZeneca she held a number of General Management and Commercial positions, including at Weight Watchers International where she was the General Manager for China, and VP for Emerging Markets. Passionately patient centric and highly commercially focused, her remit is to drive forward the agenda for strategy, industry leading innovation, digital capability, mobile, social, content & partnership programmes across all of the AstraZeneca markets and brands.

Elizabeth Egan

Executive Director, Global Digital Strategy & Innovation, AstraZeneca

Summer Anne Burton is Executive Creative Producer where she oversees BuzzFeed’s creative strategy and team.. Formerly she was BuzzFeed’s Editorial Director for BuzzFeed Distributed. She began her BuzzFeed career in 2012 as Weekend Editor and moved from Texas to New York City that same year to take on an expanded role. Summer has lead new initiatives, and management across much of BuzzFeed’s editorial department, and her projects have included pushing personality quizzes, launching BuzzFeed Books, and developing our weekend content strategy. Her biggest posts include What's Your Animal Personality Type? and Every Year Of Your Twenties Ranked From Worst To Best. She is also drawing every member of the Baseball Hall of Fame, a project that's been profiled in ESPN The Magazine, Deadspin, and all over the web.

Summer Anne Burton

Executive Creative Producer, BuzzFeed

Bio coming soon.

Tim Ellis

CMO, Activision

Bio coming soon.

Matt Jarvis

Chief Strategy Officer, 72andSunny

Aaron Kwittken, 45, is global chairman and chief executive officer of Kwittken, an MDC Partners agency since 2010. Aaron is also an adjunct professor with New York University’s School of Continuing and Professional Studies. Under Aaron’s leadership, Kwittken has been one of the fastest growing, award winning PR and content marketing agencies in the United States. In 2014 Kwittken was named Small Agency of the Year by The Holmes Report and a Best Place to Work by PR Week magazine the year prior. Aaron makes regular guest appearances on CNBC, FOX Business Network and Bloomberg TV to provide his point of view on matters involving reputation/brand management and he also blogs for Forbes.com. In his current role, he oversees Kwittken offices in New York, London and Toronto as well as the agency’s global partner network. He works regularly with clients such as American Express, Amadeus, Windstream, Homeaway, Hisense USA , Deloitte, Sharp Electronics, S&P Global, Better Homes and Gardens Real Estate, Virtus Investment Partners and Matrixx Initiatives.

Aaron Kwittken

Global Chairman and Chief Executive Officer,Kwittken

Lars Silberbauer Andersen, Global Director of Social Media & Search Marketing, LEGO Lars is Global Director of Social Media & Search Marketing at the LEGO Group and is driving the well know and innovative toy company's social media & search strategy and execution. He has been building the company's social media engagement from scratch and now leads a global team of social media & search marketeers that drives real time engagement with consumers world wide. Lars has been named as one of the 25 most Innovative and influential marketers in Europe by the Holmes Report. When he began in the company there wasn't even an official LEGO page. This Christmas, Adweek scored LEGO as the number one brand on Social Media and YouTube in the toy industry. In 2014 he also launched LEGO® TV in 40 markets. LEGO® TV is a native mobile experience for kids where they can experience high quality animated LEGO content and also heads up the LEGO YouTube channels which has reached more than 1 billion views. Lars is based in London and has previously he worked for 10 years in the digital and broadcast media industry as digital strategist and later creative manager driving digital strategy and leading project development for Danish Broadcasting Corporation. He has also worked in the US, driving web development and user research. He holds and MA in Digital Media Science and a HD in Innovation and Organizational Strategy.

Lars Silbauer

Global Head of Social Media, Lego

As a respected and passionate people development expert, Jamshid Alamuti contributes his deep understanding for creative thinkers, as well as the rare ability to build bridges between creative and operational sectors. Alamuti's track record is extensive and diverse, bringing unique insight to the Berlin School. As Global Head of Gedas Academy, he serviced subsidiaries worldwide, developing junior and senior management of VW Group that was later acquired by Telekom Training. His focus was on methodology development in sales, project management, change management and pre-sales consulting. Alamuti has extensive corporate experience at the highest level, with core skills in leadership development, intercultural consulting and management, strategy consulting and group moderation. His reputation among clients and peers is as a catalyst, inspiring action rather than endless PowerPoint and talk.

Jamshid Alamuti

Managing Director, Berlin School of Creative Leadership UG

I am the CEO of Ogilvy Public Relations and have been with Ogilvy & Mather since 2011, when I was originally hired to run our UK and EAME operations, based in our London office. I have been in the industry for over 25 years. I work in our global headquarters office in New York City. It is unique because it is one of the offices which sets the drum beat for the company globally and like the Big Apple It is vibrant, diverse, and exciting. This is an exciting time to be In the public relations discipline and specifically to have the privilege to oversee Ogilvy Public Relations. The world of marketing and communications is changing rapidly. The winners in this new world will meet the Increasing demands of both CMOs and CCOs for earned media campaigns which are integrated, newsworthy, and activated with creative, real­time social content. As part of the Ogilvy & Mather network, we are uniquely placed to help corporate and product brands navigate the ever-shifting landscape of paid, owned, and earned media in search of Influencing the choices of consumers and corporate stakeholders. Creativity is at the heart of what Ogilvy & Mather stands for and today public relations has a big question it must answer: "What is your creative ambition?" At Ogilvy & Mather, we are encouraged to be divinely discontent" and for me, this expresses itself as a need to help re-set expectations of what public relations can achieve in an integrated environment Ogilvy PR is transforming. Our proposition is simple: we exist to create value through earned influence. I love the moments when I find a great talent and they decide to join us, but my favorite highlight at Ogilvy & Mather was when our team was named 2014 pan-EAME Agency of the Year by The Holmes Report.

Stuart Smith

Global CEO, Ogilvy PR

Jennelle Tilling serves as the Chief Marketing Officer for KFC Global. She is responsible for the company’s brand marketing, innovation, digital presence, and brand reputation in over 125 countries around the world. Jennelle has a long track record of driving results within YUM!, having served in leadership roles for KFC, Pizza Hut and Taco Bell. Prior to her current role, Jennelle served as Vice President of Marketing for KFC UKI. During her tenure, she oversaw marketing, communications and corporate social responsibility, as well as new product launches-- helping the market achieve 28 consecutive quarters of sales growth. Her work earned her an Institute of Practitioners in Advertising (IPA) Advertising Effectiveness Gold Award in 2010 and a British Arrow for Digital Creativity in 2013. Jennelle was named Marketer of the Year for Yum! in 2011 for her work in the UK. Prior to her role in the UK, Jennelle served as Chief Marketing Officer for YUM! Canada, with responsibility for the KFC, Pizza Hut and Taco Bell brands. Jennelle and her team have won the 2008 IPA Gold Award for Advertising Effectiveness and the 2007 Marketing Society Award for brand revitalization. An active contributor to the marketing industry in the UK, Jennelle is a Fellow of The Marketing Society and a member of the Marketing Group of Great Britain (MGGB). She also sits on the Executive Committee of Women in Advertising and Communications London (WACL) and served as the organization’s president from 2013-2014. She currently resides in Dallas, Texas.

Jennelle Tilling

Global Chief Marketing and Innovation officer, KFC

As Chief Marketing Officer of eBay North America, Suzy Deering leverages her background in technology, media, and brand to develop strategies and execute marketing activities that reach 162 million active eBay buyers. She joined the company in 2015 and is responsible for all areas of eBay North American marketing, including customer product marketing, loyalty and relationship marketing, buyer and seller marketing, and social. Prior to joining eBay, Suzy was CEO of Moxie, the largest digital advertising agency in the Southeast, where she led the development of their digital capabilities towards technology-enabled data solutions. Her experience also includes more than a decade with Verizon where she held a variety of senior leadership roles, including Executive Director of Media, responsible for developing and implementing strategies to drive company recognition, sales, and revenues. With a dynamic blend of marketing, brand strategy, data-driven insights, and deep media knowledge, Suzy has a proven track record of positioning Fortune 500 companies as leaders in their industry. She was recognized by Advertising Age as part of their “Top 40 Under 40” list in 2007, and was instrumental in the foundation of the Drake House in Atlanta, Georgia, a crisis residential assessment center for homeless women and children. Suzy holds a Bachelor of Science degree in advertising from the University of Georgia, and sits on the board of trustees for the Grady College of Journalism and Mass Communication at the University of Georgia.

Suzy Deering

CMO, eBay

Bio coming soon.

Erin Gentry

EVP, Global Co-Lead of Client Services at Hill+Knowlton Strategies

Steve Barrett added the remit of editorial director of PRWeek Global to his duties in November 2015. He is charged with overseeing the development of the brand’s collaborative, global editorial products, and pursuing opportunities and partnerships aimed at bringing PRWeek to new regions. In addition to the US, PRWeek also has UK and Asia editions and Steve managed the launch of a fully integrated global online offer in May 2014. He has been editor-in-chief of PRWeek US since April 2010. PRWeek is the premier global media brand for the communications and PR industries, publishing monthly in print, a weekly online edition, daily online news briefings, weekly sector bulletins, audio, video, blogs, and other regular digital content. Prior to PRWeek, Steve edited Media Week in the UK from October 2006 until March 2010. Media Week is part of Haymarket Media Group, the UK’s largest private publishing firm. Before Media Week, Steve edited Young People Now, a youth sector title in the Haymarket Professional group. Prior to that, Steve rose from online editor to associate editor of Haymarket’s internet business magazine, Revolution. Before he entered journalism, Steve was sales and marketing director of digital media agency Brand New Media, whose clients included HJHeinz and Barr Soft Drinks.

Steve Barrett

Editorial Director, PRWeek Global, Haymarket Media

Bio coming soon.

Stefani Klaskow

Head of Industry, Healthcare, Google

Bio coming soon.

Rob Rogers

Co-CEO Americas, Sudler and Hennessey

As CEO of Guidemark Health, Matt is responsible for strategic direction and oversight of the agency. Before joining Guidemark Health, Matt served as general manager of ICC Lowe. In addition to guiding the organizations’ transformation, Matt oversaw client relationships, new business activities, and worked closely with clients on the marketing of their products. Prior to ICC Lowe, Matt served as president of Ignite Health. During his tenure the agency was nominated for Agency of the Year in recognition of significant growth and expansion. Matt expanded the agency’s offerings through the acquisition of key companies and recruitment of great talent. Matt served as senior vice president/managing director for GSW Worldwide prior to joining Ignite Health. During his 10 years at GSW, he held a number of positions with responsibility for leading account services, new business, staff development, as well as innovative business models and communications solutions for clients. Matt is a graduate of The Ohio State University and served in the Army National Guard for 6 years before starting his professional career. Matt lives in Long Valley, New Jersey, with his wife and 3 children.

Matt Brown

CEO, Guidemark Health

Marc Iskowitz earned his BA in journalism from Rutgers University and has written for several news outlets. Publishing stints include a number of healthcare-related B2B magazines. While at ePharmaceuticals, he became the sole writer of the “ePharm5” daily newsletter, chronicling the early days of digital health through such stories as the sale of Medscape to WebMD. His writing work has also taken him to the health practice of PR agency Makovsky & Co., as well as to the communications office of Mount Sinai Hospital in New York City. Since joining the staff of Medical Marketing & Media (MM&M) first as a reporter, Marc has covered such beats as CME, healthcare ad agencies, marketing research, professional media, and DTC/HCP promotion. He has also moderated judging panels for the MM&M Awards and the PRWeek Awards. He became editor-in-chief of MM&M in 2014, after spending five years as features editor. He’s proud to be part of a staff which in 2012 won two national Folio Awards for editorial excellence. Home is in Passaic, NJ, where Marc's secret agenda involves slipping references to biotech and pharmaceutical ad campaigns into conversations with his wife, Joanna, a pediatrician. They have three sons, ages 11, 8 and 6, as well as a two-year-old daughter.

Marc Iskowitz

Editor in Chief, Medical Marketing & Media (MM&M)

Bio coming soon.

Neil Matheson

Global CEO, Huntsworth Health

Jaimy Lee is the executive editor at MM&M. Prior to joining MM&M in 2015, she was a reporter for Modern Healthcare, where she covered drugs and medical devices. She has also held reporting roles at PRWeek and the San Diego Business Journal. She has covered healthcare, the pharmaceutical industry, and marketing for 10 years.

Jaimy Lee

Executive Editor, Medical Marketing & Media (MM&M)

As Corporate Vice President, Global Head of Marketing, and Brand Strategy, Roel is focused on further strengthening Nissan's brands value. There are two key elements to this: firstly ensuring internally Nissan is doing everything needed to develop leading brands; and secondly making sure this is then communicated effectively and consistently in today's increasingly complex world of marketing.

Roel de Vries

Corporate VP, Global Head of Marketing, Communications and Brand Strategy, Nissan Motor Co.

Maria Verastegui is the Senior Director, Creative for Acorda Therapeutics, and is responsible for all aspects of design and brand experiences for the Company and its products. In her role, she collaborates with departments throughout the organization and agency partners to create strategic, impactful and engaging brand experiences, from brand identities and ad campaigns to product packaging, interactive online media and exhibit designs. Maria joined Acorda in 1998 as an intern in the research and development group and in 1999 began to establish an in-house creative department. The creative department in collaboration with corporate communications and marketing has defined the brands for both our company and its products. Maria holds a BA in Graphic Design from Yale University.

Maria Verastegui

Senior Director, Creative, Acorda Therapeutics, Inc

Mr. Wieser is a Senior Analyst at Pivotal and is responsible for the firm’s coverage of all things advertising (traditional, online, ad-tech, marketing tech, measurement, etc). He is well known for his deep understanding of the industry honed from his years as an advertising agency executive and his substantial rolodex of industry practitioners. Brian’s broad coverage, unique amongst his peers, has enabled Brian to successfully identify key trends well before his peers. Brian’s research is both prodigious and differentiated and altogether timely. Anchored by his weekly “Madison & Wall” advertising strategy piece, he regularly opines on the Upfronts, programmatic buying, ad growth forecasts across all media (and on a global basis) as well as trends impacting the agency and marketing services worlds. Additionally, Brian hosts an ongoing series of industry roundtables for his clients, where he explores key themes (i.e. mobile advertising, ad-tech, etc.) with key representatives of public and private companies. In 2014, Brian won Institutional Investor Rising Star Analyst awards in both the Media and the Internet sectors. Previous to Pivotal, Mr. Wieser was EVP, Global Director of Forecasting for Interpublic’s Magna Global, CMO for venture-funded Simulmedia and he also worked as an investment banker at Lehman Brothers and research analyst at Deutsche Bank where he covered the entertainment and cable industries. Mr. Wieser received his MBA from University of Western Ontario- Richard Ivey School of Business, and his undergraduate degree from The University of British Columbia.

Brian Wieser

Sr. Analyst, Pivotal Research Group

As CEO of Medialets, Richy Glassberg brings decades of experience in media, digital advertising, sales, operations, technology and leadership roles to the industry's leading mobile measurement and attribution platform. Prior to joining Medialets, Glassberg pioneered digital at Turner Broadcasting by launching CNN.com in 1995, and helped lead businesses for News Corp including Speed Channel and TV Guide Networks. In 1996, he helped guide the industry with his work as a a co-founder of the IAB and served as Vice Chairman for its formative years, helping to establish the organization as the leader in providing industry standards, research, and guidance. Glassberg currently serves as the chair of the IAB Mobile Measurement Committee, sits on the MRC Digital Board and is a founding board member of Breastcancer.org.

Richy Glassberg

CEO, Medialets

Lou Paskalis is the Senior Vice President, Enterprise Media Planning, Investment and Measurement Executive, for Bank of America. He is responsible for leading a team of communications professionals in developing and implementing comprehensive media strategies to drive enterprise business objectives. Paskalis oversees media strategy and investment across traditional, digital and social channels with an eye toward driving innovative solutions across lines of business. He is tasked with identifying and delivering opportunities to leverage customer insights and industry best practices in the rapidly evolving communications landscape. He leads the team that recently delivered a game changing real-time 360 degree program around the World Economic Forum leveraging the bank’s extensive original content. He also lead the media strategy for the bank’s highly successful (RED) partnership that combined the universal appeal of U2 with the cultural moment of the Super Bowl and harnessed the power of the Twitter, ClearChannel and Facebook platforms in original ways that lead to the program being recognized with a Bronze Medal for Media at the 2014 Cannes Advertising Festival. Prior to joining Bank of America, Paskalis was the Vice President of Global Media, Content Development and Mobile Marketing at American Express where he lead innovative, cross-channel enterprise communications and engagement initiatives, as well as mobile marketing and content. During his tenure at American Express, Lou created and launched their interactive branded TV channel to 60 million U.S. homes making Amex the first brand to have a dedicated television channel. In addition, he forged the first T-Commerce programs in partnership with NBC and FOX, which enabled consumers to purchase featured products in real-time while watching their favorite network shows. Paskalis is a three time recipient of the American Express Chairman’s Award for Innovation. Paskalis also lead communications strategy for Small Business Saturday, which was awarded repeatedly reconginzed with multiple IAB MIXX and Clio Awards including the Grand Clio. He also forged a strategic partnership with NBC News that lead to the creation of Your Business, a weekly news program serving the small business community that is the longest running program on MSNBC. Paskalis is a board member of the Media Ratings Council as well as the Mobile Marketing Association, where he chairs the attribution committee. He serves on multiple IAB Advisory Councils and is a long serving jury member of the IAB MIXX Awards and Global Effie awards. He holds an MBA in finance and marketing and a B.S. in business management from the University of Notre Dame. He lives in Manhattan where he indulges his passion for bike riding, travel, fine wine and Formula One motor-racing.

Louis Paskalis

SVP, Enterprise Media Planning, Investment and Measurement Executive, Bank of America

Warren Tomlin is an IBM Vice President and Partner with over 20 years of experience focused on driving integrated strategy, innovation and technology to create differentiated experiences. He currently is the Global Managing Partner for Mobile and AR/VR consulting and development practices including the Apple and IBM partnership. Previously, Warren led IBM’s North American Interactive Experience Labs. With locations in New York, Chicago, Atlanta, Boston and Toronto, IBM Labs develop new and personalized models of engagement through data and design, leveraging mobile, interactive, web/portal, social, contact center and cloud technologies. Prior to IBM, Warren led a global digital consulting practice at Accenture as their Global Lead for Digital Citizen. He was responsible for the overall strategy and performance of a practice designed to use technology and digital channels to more cost effectively communicate and transact with citizens/businesses. Recognized as one of Marketing Magazine's 100 Thought Leaders, he is often requested to speak on a variety of innovation topics including keynote presenter with astronaut Chris Hadfield, author Malcolm Gladwell and rock star Gene Simmons. Warren is a two-time speaker at the Consumer Electronics Show (CES), keynote presenter at 2016 Mobile World Congress, and a regular contributor to various media and publications.

Warren Tomlin

VP and Global Managing Partner, Mobile, IBM

Respected throughout the digital industry for the breadth of his experience, his foresight and vision, and the quality of his strategic thinking, Ross is without doubt the Professor of Mobile! He has more than 20 years of experience in digital media with six years focused on mobile. As Somo’s Chief Strategy Officer, Ross has advised global brands such as Audi, adidas, Shop Direct, easyjet and Wall Street Journal on how to harness the potential of mobile technologies, and has over his career created award winning digital strategies for a numerous brands across every sector including Reuters, The Independent, British Airways and Pepsi. He was one of the founders of Virgin Games and has been called upon to advise 10 Downing Street and the Department for Culture, Media and Sport on interactive media development. . Ross has been a founding member of six digital businesses throughout the last 22 years both Agency and Client side. Ross is an expert in consumer behaviour, mobile usage and changes in the market. He has been a judge in all the major creative and effectiveness awards in digital marketing and a frequent keynote speaker at global industry conferences and events.

Ross Sleight

Chief Strategy Officer, Somo

Stephanie Bova’s career has been driven by two words, “what if”. Inspired by the vast possibilities of technology, Stephanie has dedicated her career to revolutionary advancements in pharmaceuticals. With more than two decades of experience with a focus in marketing strategy and operations for healthcare, Stephanie is currently the Head of Europe and Canada for Takeda’s Digital Accelerator in Switzerland and also serves as the Head of Global Operations for the group. Stephanie has played a major role in cutting-edge projects including but not limited to using big data to identify ways to get better health outcomes for patients and using 3D filming to understand stroke or heart attack experiences from a “first person” perspective. Stephanie’s most recent design is a learning algorithm using data to get her infant son, Blaise, to sleep through the night. Having recently earned recognition as Pharmaceutical Executive magazine’s “Top 40 under 40” and Medical, Marketing, and Media’s (MMM) Top Healthcare Transformer for 2015, Stephanie also serves on the board for the Healthcare Business Women's Association, BrainBoost, is a mentor for start ups in healthcare tech with MassChallenge and is a guest lecturer at Tel Aviv University's graduate school of neuroscience. Stephanie’s mission to utilize data to help people have better health is what makes her a true trailblazer in her field

Stephanie Bova

Senior Director, Takeda Digital Accelerator, Takeda

HAYMARKET HIVE PARTNERS

Need more information? Contact Monique Ruff-Bell @ 646-638-6059